Warm Memories SS23 Campaign Video & BTS

The New Originals presents the Warm Memories campaign video, directed by Rutger van Leeuwen. The spring/summer 2023 collection is inspired by the different atmospheres of the household environment, such as the kitchen, garden, garage, living room and bedroom. A nostalgic tribute to traditions and family ties of the past 

The campaign video shows the home of an Ethiopian family in which we feel warmth and see intimacy and intergenerational ties in a family environment. It is a tribute to the past and the family ties we cherish; the smell of a mother cooking, doing each other's hair, eating together and listening to music. The goal of the campaign video is to cherish memories and give them a place in our minds that is different from reality, so that we can experience these memories in a new way.