SPRING/SUMMER 21 CAMPAIGN: BRAIN GAMES

We love to present to you our Campaign of Spring/Summer 21: Brain Games. A themed collection shining light on the magical world of brain games.

FALL/WINTER '20 EDITORIAL BY CLARA BENECIA

Our latest editorial is shot by the very talented Clara Benecia (@claraicneb), a notable young creative from the city of Rotterdam.

NIGHT OF CHESS WITH NASSIM

Last friday we dropped our Chess Capsule, to compliment this capsule we have made a video with the XXL Freddy Ches set named: Night Of Chess, starring Nassim Guammaz (@n18ssim). Check the video here:

The New Originals x MOM Antwerp

For this Fall Winter'20 editorial, we met up with the creative collective: MOM, in Antwerp. To get to know the collective better we asked the members some questions: 

Fall Winter'20 Editorial by Shasha & Michael

Ghana based creatives @shalomibrahimyusuf and @uncle_tokyo shot an editorial for our Fall Winter'20 collection. 

The New Originals x IDFA

Dear friend, 
You are warmly invited to join us on the 27th for our first collaborative event with IDFA! Check the information + ticket link here:

The New Originals x Galerie Ron Mandos: Best Of Graduates

We're proud to announce the 2020 collaboration with Galerie Ron Mandos on the creation of their annual Best of Graduates T-shirt. We asked some of the graduates a few questions, read the interviews here:

Fall/Winter '20 Editorial by Nkeiru

For our Fall/Winter '20 drop we asked Nkeiru (@nkeiru.o) to shot our editorial. We asked Osayi (@osawe.co) as the model for this shoot. 

FW20 CAMPAIGN BY LUCAS LEHMANN

To compliment our newest drop: The Winter'20 collection we shot a campaign with the talented photographer from Paris: Lucas Lehmann. For the shoot we went to Morgex, in the north of Italy. 

OSCAM x The New Originals Chess

We teamed up with OSCAM because of our shared interest to blend and give back to communities. Together we created the OSCAM x TNO Chess because we believe that chess can function as a universal language.

IT'S ME, IT'S WE, IT'S US - Editorial by Senakirfa & Ashley

In this collaboration between art director @senakirfa, photographer @ashleyrottjers and The New Originals we actively use the notion of the 9 dots to stimulate ourselves to find ways of visualizing our shared realities.

Video Editorial by Youp Wehnes & Bram Romkes

In this video editorial by Youp Wehnes and Bram Romkes, they highlighted the latest CATNA Speckled pack.

Fall'20 Editorial by Zaineb Abelque

Fall '20 Editorial: by Mikah de Wolf

To compliment our Fall'20 drop we asked Mikah de Wolf to shoot an editorial for us and these are the results: 

THE NEW ORIGINALS X MAHA | MEET THE CREATIVES: AGNES

We would love to present the newest collaboration of Maha x The New Originals. As part of the collaboration, we created an editorial in which we highlight the following three creative females: Agnes, Luna and Bao. Each one of them has their own story to tell. Read the interview of Agnes here: 

THE NEW ORIGINALS X MAHA | MEET THE CREATIVES: LUNA

We would love to present the newest collaboration of Maha x The New Originals. As part of the collaboration, we created an editorial in which we highlight the following three creative females: Agnes, Luna and Bao. Each one of them has their own story to tell. Read the interview of Luna here:

THE NEW ORIGINALS X MAHA | MEET THE CREATIVES: BAO

We would love to present the newest collaboration of Maha x The New Originals. As part of the collaboration, we created an editorial in which we highlight the following three creative females: Agnes, Luna and Bao. Each one of them has their own story to tell. Read the interview of Bao here:

Freddy's Treasure

This short journey is about Freddy and Junior working together to uncover the hidden treasure. Directed & animated by: Volkan Baysan 

Dance Video By Jinko Adams

Nine unique Individuals came together to showcase their skills and collaborate in movement. Creative Direction & movement Direction: @jinkojoshu

Editorial by Bram Romkes: FLORAL SHORTS:

We would love to present to you our newest style: our Floral Shorts. 

EDITORIAL: CLASS OF SUMMER SCHOOL

Summer school has started out, teacher Lyiapo is ready. The class of 2020 Summer School consists of a few local heroes:

Video: Creatives Are The New Athletes by Rutger van Leeuwen

We present to your our newest video made by director Rutger van Leeuwen and Film Production Company: Mr. Frank:

BLACK LIVES MATTER: IN UNITY, THERE IS STRENGTH T-SHIRT

With the 'In Unity, There Is Strength T-Shirt' Daily Paper, Filling Pieces, Olaf Hussein, Patta, Smib, The New Originals and Hosselaer, seven Black-owned Amsterdam labels, are seizing this momentum, uniting to take a stand against racism, both national and worldwide. 

INTERVIEW WITH DIRECTOR JOOST VAN DEIJZEN

A few weeks ago, we released our commercial: DIVERSION, made by the director: Joost van Deijzen. We became curious and asked Joost some questions. Read the full interview here:

The New Originals x Tom van Veen x Museum Boijmans Van Beuningen

Together with Tom van Veen and Museum Boijmans Van Beuningen we want to share a series called: “We Have To Move As One”. This series of paintings by Tom shows the shared vision of connection, expression, ideas, and represents a transnational youth culture. 

The Original Courant: Issue 3 | 2017

In 2016 we started with the Original Courant, an inspired newspaper filled with content by us. To give you guys an inside of the Courant, we will upload all the previous issues on our blog. You can read the interviews, play Freddy Games, and get a look inside Freddy's mind. 

SS20 Editorial by Fauve Bouwman

VIDEO: INTERVIEW WITH INDEBT STUDIO

Freddy Games: Level 2

This week Freddy would like to present to us: Freddy Games Level 2. Spin your head and conquer the boredom with these mind games! 

Video: Diversion - The New Originals

'DIVERSION' encourages us to think and more outside of the box, mainly we now have fewer diversions and distractions and more time than ever. 'DIVERSION' shows examples of how this unique time in history affects the creative mind and how it prevails. It celebrates creativity in and outside the individual. Because: Creatives Are The New Athletes. Directed by Joost van Deijzen. 

Creatives Are The New Athletes Video Series: Gia-Tinh Lam

In the third episode of the: Creatives Are The New Athletes Video Series, we follow model and designer: Gia-Tinh Lam (@giatinh). This video is directed by @pkenawy

Moco Museum x The New Originals

In collaboration with Moco Museum we decided to do an outtake on the Creatives Are The New Athletes hoodie. Shot by Bram Romkes 

Freddy Games: Level 1

Freddy has made several mind games for us. Do you think you can conquer level one? Find it out!

Creatives Are The New Athletes Video Series: BUTTERFINGAZ

In this episode of: Creatives Are The New Athletes Video series, we follow Dewy Elsinga, a painter and illustrator mostly known under the name @butterfingaz. This video is directed by @pkenawy

Creatives Are The New Athletes Video Series: Jinko Adams

In this episode of the "Creatives Are The New Athletes" Video Series we follow Jinko Adams, also known as @jinkojushu, an all-around artist, with passion in dance, photography, fashion and art. This video is directed by @pkenawy

Video: Matttttttttr x The New Originals

Together with research and development agency: Matttttttttr we have made a new unique version of our underline socks and Cloud Nine dots Jackets. We became curious and unraveled a deeper layer by taking a look at the creative process of Matttttttttr. Shot by: Rafael Smit (@Raaf909)

Spring Summer 19 Airflight editorial by Yavez Anthonio

Presenting our Spring Summer 19 Airflight editorial by Yavez Anthonio.

Campaign: BUD x TNO by Maarten van der Kamp

International beer brand BUD and The New Originals have come together to introduce a capsule collection. This will release Saturday the 14th, exclusively in the TNO Temporary Store @ Lil' Amsterdam (Amsterdam CS), Zeedijk 60 and our webshop.

The New Originals Temporary Store x INDEBT Studio

As we always strive to contribute to creatives, this season we are hosting our very own temporary store at Lil Ams, (Amsterdam Central Station). Together with communication house Indebt Studios we created an indoor playground which was inspired by the Dutch Architect Aldo van Eyck.

Video Campaign Bijenkorf x TNO by Kirwin Lonwijk

We are happy to announce our collaboration with one of Amsterdam’s oldest warehouses, the Bijenkorf. From today onwards, we have opened a shop-in-shop at the Men’s floor at the Amsterdam Bijenkorf store. Find The New Originals shop at the newly opened Concept Space, located on the 1st floor.

Wrinkled Boundaries an editorial by The Creative Noties

Concept by: @creativenoties Photography by: @meesmerlin Styling: @lisrutten, @lizzybrans, @rob.inams Models: @dojahenshaw, @lisrutten, @megin_k

Campaign TNO x Bijenkorf by Kirwin Lonwijk

We are happy to announce our collaboration with one of Amsterdam’s oldest warehouses, the Bijenkorf. From today onwards, we have opened a shop-in-shop at the Men’s floor at the Amsterdam Bijenkorf store. Find The New Originals shop at the newly opened Concept Space, located on the 1st floor.

Reconstruct Show Sexyland

On the 5th of April RECONSTRUCT had a show at Sexyland to showcase their new collaborative collection with The New Originals. The name of this new collection of RECONSTRUCT is called REMOTE CONTROL.

Campaign TNO x Amartey: CATNA "Twi"

As TNO and Amartey, we have been friends over a period of a long time. Because of TNO's mission statement: making performance clothing for creatives, and Amartey's refreshing, energizing and unique sound in Amsterdam.

Video Editorial 'THE TIMELESS ERA' by Robin Boissevain

In collaboration with young director Robin Boissevain (21), we developed the short movie 'Timeless Era', a fairy tale short film, fiction, that shows a quest of a young fella, in the hunt of beating time.

The New Originals & GoodTimes present

We’ve teamed up with @goodtimesfamilia to release a collaborative t-shirt that symbolizes a community of creatives, spread across oceans, with different languages and upbringings, sharing a common goal. [All proceeds] will be going to Good times.

Editorial 'CLOUD 9 DOTS' by Rein Kooyman

Our team went to iceland to make some content for the Cloud 9 Dots Down Jacket. Talented photographer from The Netherlands: Rein Kooyman shot a serie with the musician Junior Appiah. Find the serie here

Video Editorial by Sharif Abdel Mawla 'Gym Shoe'

Video director Sharif Abdel Mawla did an editorial for our Gym shoe that's about to release in a couple of weeks. find link here

CATNA Editorial by Fabian Kasper

The talented photographer from Austria: Fabian Kasper did an outtake on our Creatives Are The New Athletes serie. Model Pasveer, Joseph Thabang Palframan

Video Campaign 'THINK OUT OF THE BOX' by Rutger van Leeuwen

Director: Rutger van Leeuwen Executive Producer: Merel Blom, Deniz Alkac DOP.: Woutair Koomen VHS, Video8, Photography: Sophie Hemels VHS, Video8, Photography Producer: Stijn Meijer 1st AC: Jurrien Kemp 2nd AC: Rohwel de Rot Gaffer: Leon Valero Art Director: Jesse van der Kolk Production Design: Ciro Duclos Styling: Suze Kuit PA: Kogob Welde Selase BTS photography: Rein Kooyman