FILLING PIECES X TNO: FLOW-1 🟣
SFN X TNO
It's been almost a year since we developed our designs for the Dutch Skate Federation (SFN 🇳🇱) for their participation in the 2021 Tokyo Olympics. 🗼🇯🇵
Having excitingly contributed to local skateboarding athletes on a global stage - we now release these special edition items, developed closely with our very own Skateboarding Olympians for the public to cop: 2 pairs of trousers & a shirt for the team.
TNO x OBEY Launch Event
TNO x Samsung x by BYBORRE
Thrilled to share this one-of-a-kind collaboration with Samsung and Textiles by BYBORRE 💭
Committed to a shared mission to innovate—TNO and Samsung collaborated on two unique pieces inspired by the Samsung Galaxy S22 Ultra: The Calling Freddy Hoodie & Calling Freddy Pouch.

Kushineta Skate Club I Addis Ababa
Kushineta Skateboard Manufacturing was established in Ethiopia in 2019 by a group of young dedicated skateboarders. Their vision is to produce boards, streetwear and give skate lessons, all contributing to the rapidly growing skateboard scene in Africa. The New Originals got the opportunity to have a chat with founder Yared about Kushineta's vision, story and future 🔑
TNO x OBEY: LOVE IS THE CURE
The Army of Love fights against all forms of oppression as we stand together and join hands to spread the ubiquitous message of love.
We stand with all forms of emancipation and aim to empower those in their fight for equity, love and justice.
1.06Library I CREATIVES ARE THE NEW ATHLETES
Meet @1.06library - Founded by @leslieyuan & @kristieyana - 1.06 is an archival project aiming to preserve and share music & inspiration 🎶🔑
Together with 1.06 we celebrate the National Day of Music 🔊🎉
CREATIVES ARE THE NEW ATHLETES | Videoseries by @pkenawy & @barakatt_a 📹
MAARTEN VAN DER KAMP I CREATIVES ARE THE NEW ATHLETES
This time around we meet Maarten van der Kamp💡 (@vonderkampf.alles). Maarten van der Kamp is a multi-disciplinary artist from Amsterdam, you may know him from his intricate analog synthesizers 🎹 or his photography documenting Amsterdam’s contemporary heritage 🏡
TNO LOVE THEMES LP
With much love we present: TNO Love Themes, our very first vinyl release. A 12" LP with a carefully curated selection of soulful anthems revolving around love, romance, hardship and togetherness. Consisting of mostly soul, gospel and R&B gems from the '60s and '70s, these are songs we love and have lived with.
DAQUI | TNO X JAH JAH PARIS 🇫🇷
A short recap of our pop-up brunch at Jah Jah Paris | Meet Daquisiline Gomis - owner of restaurant Jah Jah Paris run with chef and co-owner Coralie Kory
PHANTOM WIZARD | CREATIVES ARE THE NEW ATHLETES
Meet Isha a.k.a Phantom Wizard, Amsterdam-based multi-disciplinary musician and artist as he shows us his universe and soundscapes. Space is the PLACE! 🚀
MATHLETE | SS22 CAMPAIGN FILM BY EBENEZA BLANCHE
The New Originals Mathlete SS22 Campaign, starring Emmanuel Wilberforce, portrays the unique life of teenagers at a Ghanian boarding school, eloquently depicted by director Ebeneza Blanche’s personal experience.
MATHLETE | SS22 CAMPAIGN PHOTOS | BY KWABENA SEKYI
Our new collection is all about numbers 🏆 and presents thematic pieces with vibrant colours and thematic styles broadening the TNO world.
This campaign photoseries is shot by Kwabena Sekyi 📸 and gives us a glimpse into the world of the mathletes on a Ghanaian boarding school 🇬🇭📚
DUELO | FW21 EDITORIAL
Our latest editorial done by the Valencia-based collective @duelodueloduelo in collaboration with visual artist @cucaberenguer 📸🎶🧩
TNO X IDFA: SPECIAL T-SHIRT + FREE TICKET
We offer a free ticket for The New Originals Night at IDFA with the first 20 t-shirts sold! T-shirts are available online and in the TNO Flagship Store.
The New Originals Night at IDFA
We’re back with IDFA Festival! 🍿 The New Originals Night at IDFA ✨✨✨
On this night we present 5 fascinating films and conclude the evening with a panel talk moderated by Charisa Chotoe 🎙🎙🎙💫
MUSEUMNACHT '21: RECAP
Thanks to everyone 4 passing by last Saturday to celebrate this year's Museumnacht with us! Musafilms made a short after-movie to recap this epic night! ✨✨🌙
Sofie Flinth | FW21 Editorial
Our latest FW21 Editorial is shot by Danish photographer Sofie Flinth
Here she revisits her family as she captures her cousin Malte and his friend Louis in our new Altitude Bomber Jacket chasing their childhood dreams: Imagining all the things they want to be when they grow up, as they picture themselves flying far-far away.. 💭
MAYU UCHIDA | FW21 EDITORIAL
Editorial shot by @kido_mafon
Featuring @_yugokato and @manamisfit wearing the Cloud-9 Storm Jacket.
Available in store and online ☔️
ATHENE CLUB | FW21 EDITORIAL
Founded by Olivia & Zaineb, Athene Club is a UK based outdoor community, centred around nature and bringing girls together, encouraging movement. They organise monthly hikes - while sparking conversation on the importance of outdoor space being tailored for all women regardless background or experience.
MUSEUMNACHT '21 X TNO
We warmly invite you to this year's Museumnacht! On November 6th it's finally happening again, the 21st edition of Museumnacht Amsterdam!
Together we made a scarf to celebrate this year's edition! ✨🌙
TNO XXL Chess Set On Tour - First Stop: Stedelijk Museum Amsterdam
The OSCAM x TNO XXL Chess is on the move!
Till Sunday, the 3rd of October, the set is available to play speed chess at the Stedelijk Museum
TNO Ceramics by Synnøve Kruse Serup & Just Alex Art
As we are always striving to innovate and searching for new ideas - we proudly present our first dive into homeware with ceramics artist @synnoevekruseserup and painter @justalexart - consisting of a selection of plates, cups and vases.
STORE OPENING RECAP VIDEO by Flinkz Visuals
A short video recap of our flagship store opening recap by flinkzvisuals
TNO STORE OPEN! 🏡
Our flagship store is officially open! Located on the Zeedijk, we'd love to welcome you in the new store and show you our new collection in the best way possible. Feel free to swing by. 💭
STORE OPENING RECAP 📸
Last Saturday we celebrated the opening of our very first flagship store!
Thanks to everybody dropping by. ❤️
TNO STORE OPENING!
We announce with much excitement the much awaited opening of our first flagship store! The TNO Store will be located on Zeedijk 59, proudly based on the historical Zeedijk!
Alassan Diawara | EDITORIAL
Our latest editorial is shot by talented photographer Alassan Diawara, highlighting several styles from our new drop 🎶📸
Gyatso | CREATIVES ARE THE NEW ATHLETES 💭
Meet @g.yatso, Rotterdam-based creative, as we dive into his world and explore family, friends and his multi-faceted creativity. 📸🛹
ZEEDIJK 60 X TNO
Freddy just dropped off a fresh shipment of hats at Zeedijk in his truck! 📦
Arindy | CREATIVES ARE THE NEW ATHLETES
Meet Arindy Melati as she tells us all about her world and the vision 🔭
THE NEW ORIGINALS JAZZ CLUB dir. by Aramis Garcia Gonzalez
Introducing.. The New Originals Jazz Club! A rowdy, steamy and music-filled night with friends and family—a celebration of our new collection as well as an ode to the jazz age, brought to life by talented director Aramis Garcia Gonzalez.
THE NEW ORIGINALS JAZZ CLUB: CAMPAIGN PHOTOS by Iris Haverkamp Begemann
Our latest campaign shot by the talented Iris Haverkamp Begemann. Check out the B side as our TNO Jazz Club musicians take a load off in their hotel rooms, the lobby and recover from the nights before and to come.
FOOT LOCKER X THE NEW ORIGINALS 🎨
More than excited to have this collaboration happen! In light of our 5 year anniversary we have a series of exciting collaborations coming up this year.
SS21 Editorial | A day off with Zeedijk 60 🌤
We took a day off to kick it with the boys from Zeedijk 60. 🌤
SS21 Video Editorial by Folkert Verdoorn
Sometimes it's a plain world to see, but that doesn't mean we can't believe'. A homage to the beauty of believing. Featuring Els.
S/S21 EDITORIAL BY KWABENA APPIAH-NTI (SEKYI)
Our latest editorial for SS21 is shot by the talented Amsterdam-based photographer Kwabena Appiah-nti better known as Sekyi. The editorial takes inspiration from the cinematography of sci-fi classics such as Blade Runner and Space Odyssey.
INside the Box by Zaïra Pourier, Eben Badu & Fabian Kasper
'INside the Box' is a spatial installation that explores the minds of 9 creatives. Set against the backdrop of a white cube; empty, limitless and vacant, the box is transformed through colourful spray paint transforming the walls to THINK OUT OF THE BOX.
The Originals Before Us, SS21 Editorial by Sofie Flinth
This February, Danish artist and photographer Sofie Flinth photographed her grandmother Merete (just turned 82) and her best friend Ingrid (turning 88) during another restrictive round of lockdown.
XXL Freddy Chess Set / Tata Chess Tournament
We’re proud to say that our XXL TNO X OSCAM Chess set had found a new home at the Tata Steel Chess tournament these past weeks. FRSHMN Media provided us some visuals of our indirect presence at the tournament.
Editorial by Isabeau Tseng for S/S21
In light of our SS21 collection, our friend Isabeau Tseng shot some pictures of her friends in Spain. The shoot centers around an all-girl skate crew living in a tiny mountain town named Alcoy.
Interview with Alan Nguyen / Space Junk
The multi-talented Alan Nguyen is the mastermind behind our Freddy Chess Set as well as our XXL set in collaboration with OSCAM. He runs Space Junk, a collaboration oriented 3D-design studio. We met Alan and his partner/colleague Masi at their office/studio/3D-print space + apartment in Amsterdam!
KI/KI X THE NEW ORIGINALS
As a brand revolving around creativity we're always excited to see other young creatives make noise. KI/KI, a notable young lady from Amsterdam has been kicking up dust in the techno scene for quite a while now. 'Not For Sleeping' is a collaborative project, where the forces of TNO and KI/KI join.
SPRING/SUMMER 21 CAMPAIGN: BRAIN GAMES
We love to present to you our Campaign of Spring/Summer 21: Brain Games. A themed collection shining light on the magical world of brain games.
FALL/WINTER '20 EDITORIAL BY CLARA BENECIA
Our latest editorial is shot by the very talented Clara Benecia (@claraicneb), a notable young creative from the city of Rotterdam.
NIGHT OF CHESS WITH NASSIM
Last friday we dropped our Chess Capsule, to compliment this capsule we have made a video with the XXL Freddy Ches set named: Night Of Chess, starring Nassim Guammaz (@n18ssim). Check the video here:
The New Originals x MOM Antwerp
For this Fall Winter'20 editorial, we met up with the creative collective: MOM, in Antwerp. To get to know the collective better we asked the members some questions:
Fall Winter'20 Editorial by Shasha & Michael
Ghana based creatives @shalomibrahimyusuf and @uncle_tokyo shot an editorial for our Fall Winter'20 collection.
IDFA Meets The New Originals
Dear friend,
You are warmly invited to join us on the 27th for our first collaborative event with IDFA! Check the information + ticket link here: