S/S21 EDITORIAL BY KWABENA APPIAH-NTI (SEKYI)

Our latest editorial for SS21 is shot by the talented Amsterdam-based photographer Kwabena Appiah-nti better known as Sekyi. The editorial takes inspiration from the cinematography of sci-fi classics such as Blade Runner and Space Odyssey.

INside the Box by Zaïra Pourier, Eben Badu & Fabian Kasper

'INside the Box' is a spatial installation that explores the minds of 9 creatives. Set against the backdrop of a white cube; empty, limitless and vacant, the box is transformed through colourful spray paint transforming the walls to THINK OUT OF THE BOX.

The Originals Before Us, SS21 Editorial by Sofie Flinth

This February, Danish artist and photographer Sofie Flinth photographed her grandmother Merete (just turned 82) and her best friend Ingrid (turning 88) during another restrictive round of lockdown.

XXL Freddy Chess Set / Tata Chess Tournament

We’re proud to say that our XXL TNO X OSCAM Chess set had found a new home at the Tata Steel Chess tournament these past weeks. FRSHMN Media provided us some visuals of our indirect presence at the tournament.

Editorial by Isabeau Tseng for S/S21

In light of our SS21 collection, our friend Isabeau Tseng shot some pictures of her friends in Spain. The shoot centers around an all-girl skate crew living in a tiny mountain town named Alcoy.

Interview with Alan Nguyen / Space Junk

The multi-talented Alan Nguyen is the mastermind behind our Freddy Chess Set as well as our XXL set in collaboration with OSCAM. He runs Space Junk, a collaboration oriented 3D-design studio. We met Alan and his partner/colleague Masi at their office/studio/3D-print space + apartment in Amsterdam!

KI/KI X THE NEW ORIGINALS

As a brand revolving around creativity we're always excited to see other young creatives make noise. KI/KI, a notable young lady from Amsterdam has been kicking up dust in the techno scene for quite a while now. 'Not For Sleeping' is a collaborative project, where the forces of TNO and KI/KI join.

SPRING/SUMMER 21 CAMPAIGN: BRAIN GAMES

We love to present to you our Campaign of Spring/Summer 21: Brain Games. A themed collection shining light on the magical world of brain games.

FALL/WINTER '20 EDITORIAL BY CLARA BENECIA

Our latest editorial is shot by the very talented Clara Benecia (@claraicneb), a notable young creative from the city of Rotterdam.

NIGHT OF CHESS WITH NASSIM

Last friday we dropped our Chess Capsule, to compliment this capsule we have made a video with the XXL Freddy Ches set named: Night Of Chess, starring Nassim Guammaz (@n18ssim). Check the video here:

The New Originals x MOM Antwerp

For this Fall Winter'20 editorial, we met up with the creative collective: MOM, in Antwerp. To get to know the collective better we asked the members some questions: 

Fall Winter'20 Editorial by Shasha & Michael

Ghana based creatives @shalomibrahimyusuf and @uncle_tokyo shot an editorial for our Fall Winter'20 collection. 

IDFA Meets The New Originals

Dear friend, 
You are warmly invited to join us on the 27th for our first collaborative event with IDFA! Check the information + ticket link here:

The New Originals x Galerie Ron Mandos: Best Of Graduates

We're proud to announce the 2020 collaboration with Galerie Ron Mandos on the creation of their annual Best of Graduates T-shirt. We asked some of the graduates a few questions, read the interviews here:

Fall/Winter '20 Editorial by Nkeiru

For our Fall/Winter '20 drop we asked Nkeiru (@nkeiru.o) to shot our editorial. We asked Osayi (@osawe.co) as the model for this shoot. 

FW20 CAMPAIGN BY LUCAS LEHMANN

To compliment our newest drop: The Winter'20 collection we shot a campaign with the talented photographer from Paris: Lucas Lehmann. For the shoot we went to Morgex, in the north of Italy. 

OSCAM x The New Originals Chess

We teamed up with OSCAM because of our shared interest to blend and give back to communities. Together we created the OSCAM x TNO Chess because we believe that chess can function as a universal language.

IT'S ME, IT'S WE, IT'S US - Editorial by Senakirfa & Ashley

In this collaboration between art director @senakirfa, photographer @ashleyrottjers and The New Originals we actively use the notion of the 9 dots to stimulate ourselves to find ways of visualizing our shared realities.

Video Editorial by Youp Wehnes & Bram Romkes

In this video editorial by Youp Wehnes and Bram Romkes, they highlighted the latest CATNA Speckled pack.

Fall'20 Editorial by Zaineb Abelque

Fall '20 Editorial: by Mikah de Wolf

To compliment our Fall'20 drop we asked Mikah de Wolf to shoot an editorial for us and these are the results: 

THE NEW ORIGINALS X MAHA | MEET THE CREATIVES: AGNES

We would love to present the newest collaboration of Maha x The New Originals. As part of the collaboration, we created an editorial in which we highlight the following three creative females: Agnes, Luna and Bao. Each one of them has their own story to tell. Read the interview of Agnes here: 

THE NEW ORIGINALS X MAHA | MEET THE CREATIVES: LUNA

We would love to present the newest collaboration of Maha x The New Originals. As part of the collaboration, we created an editorial in which we highlight the following three creative females: Agnes, Luna and Bao. Each one of them has their own story to tell. Read the interview of Luna here:

THE NEW ORIGINALS X MAHA | MEET THE CREATIVES: BAO

We would love to present the newest collaboration of Maha x The New Originals. As part of the collaboration, we created an editorial in which we highlight the following three creative females: Agnes, Luna and Bao. Each one of them has their own story to tell. Read the interview of Bao here:

Freddy's Treasure

This short journey is about Freddy and Junior working together to uncover the hidden treasure. Directed & animated by: Volkan Baysan 

Dance Video By Jinko Adams

Nine unique Individuals came together to showcase their skills and collaborate in movement. Creative Direction & movement Direction: @jinkojoshu

Editorial by Bram Romkes: FLORAL SHORTS:

We would love to present to you our newest style: our Floral Shorts. 

EDITORIAL: CLASS OF SUMMER SCHOOL

Summer school has started out, teacher Lyiapo is ready. The class of 2020 Summer School consists of a few local heroes:

Video: Creatives Are The New Athletes by Rutger van Leeuwen

We present to your our newest video made by director Rutger van Leeuwen and Film Production Company: Mr. Frank:

BLACK LIVES MATTER: IN UNITY, THERE IS STRENGTH T-SHIRT

With the 'In Unity, There Is Strength T-Shirt' Daily Paper, Filling Pieces, Olaf Hussein, Patta, Smib, The New Originals and Hosselaer, seven Black-owned Amsterdam labels, are seizing this momentum, uniting to take a stand against racism, both national and worldwide. 

INTERVIEW WITH DIRECTOR JOOST VAN DEIJZEN

A few weeks ago, we released our commercial: DIVERSION, made by the director: Joost van Deijzen. We became curious and asked Joost some questions. Read the full interview here:

The New Originals x Tom van Veen x Museum Boijmans Van Beuningen

Together with Tom van Veen and Museum Boijmans Van Beuningen we want to share a series called: “We Have To Move As One”. This series of paintings by Tom shows the shared vision of connection, expression, ideas, and represents a transnational youth culture. 

The Original Courant: Issue 3 | 2017

In 2016 we started with the Original Courant, an inspired newspaper filled with content by us. To give you guys an inside of the Courant, we will upload all the previous issues on our blog. You can read the interviews, play Freddy Games, and get a look inside Freddy's mind. 

SS20 Editorial by Fauve Bouwman

VIDEO: INTERVIEW WITH INDEBT STUDIO

Freddy Games: Level 2

This week Freddy would like to present to us: Freddy Games Level 2. Spin your head and conquer the boredom with these mind games! 

Video: Diversion - The New Originals

'DIVERSION' encourages us to think and more outside of the box, mainly we now have fewer diversions and distractions and more time than ever. 'DIVERSION' shows examples of how this unique time in history affects the creative mind and how it prevails. It celebrates creativity in and outside the individual. Because: Creatives Are The New Athletes. Directed by Joost van Deijzen. 

Creatives Are The New Athletes Video Series: Gia-Tinh Lam

In the third episode of the: Creatives Are The New Athletes Video Series, we follow model and designer: Gia-Tinh Lam (@giatinh). This video is directed by @pkenawy

Moco Museum x The New Originals

In collaboration with Moco Museum we decided to do an outtake on the Creatives Are The New Athletes hoodie. Shot by Bram Romkes 

Freddy Games: Level 1

Freddy has made several mind games for us. Do you think you can conquer level one? Find it out!

Creatives Are The New Athletes Video Series: BUTTERFINGAZ

In this episode of: Creatives Are The New Athletes Video series, we follow Dewy Elsinga, a painter and illustrator mostly known under the name @butterfingaz. This video is directed by @pkenawy

Creatives Are The New Athletes Video Series: Jinko Adams

In this episode of the "Creatives Are The New Athletes" Video Series we follow Jinko Adams, also known as @jinkojushu, an all-around artist, with passion in dance, photography, fashion and art. This video is directed by @pkenawy

Video: Matttttttttr x The New Originals

Together with research and development agency: Matttttttttr we have made a new unique version of our underline socks and Cloud Nine dots Jackets. We became curious and unraveled a deeper layer by taking a look at the creative process of Matttttttttr. Shot by: Rafael Smit (@Raaf909)

Spring Summer 19 Airflight editorial by Yavez Anthonio

Presenting our Spring Summer 19 Airflight editorial by Yavez Anthonio.

Campaign: BUD x TNO by Maarten van der Kamp

International beer brand BUD and The New Originals have come together to introduce a capsule collection. This will release Saturday the 14th, exclusively in the TNO Temporary Store @ Lil' Amsterdam (Amsterdam CS), Zeedijk 60 and our webshop.

The New Originals Temporary Store x INDEBT Studio

As we always strive to contribute to creatives, this season we are hosting our very own temporary store at Lil Ams, (Amsterdam Central Station). Together with communication house Indebt Studios we created an indoor playground which was inspired by the Dutch Architect Aldo van Eyck.

Video Campaign Bijenkorf x TNO by Kirwin Lonwijk

We are happy to announce our collaboration with one of Amsterdam’s oldest warehouses, the Bijenkorf. From today onwards, we have opened a shop-in-shop at the Men’s floor at the Amsterdam Bijenkorf store. Find The New Originals shop at the newly opened Concept Space, located on the 1st floor.

Wrinkled Boundaries an editorial by The Creative Noties

Concept by: @creativenoties Photography by: @meesmerlin Styling: @lisrutten, @lizzybrans, @rob.inams Models: @dojahenshaw, @lisrutten, @megin_k

Campaign TNO x Bijenkorf by Kirwin Lonwijk

We are happy to announce our collaboration with one of Amsterdam’s oldest warehouses, the Bijenkorf. From today onwards, we have opened a shop-in-shop at the Men’s floor at the Amsterdam Bijenkorf store. Find The New Originals shop at the newly opened Concept Space, located on the 1st floor.

Reconstruct Show Sexyland

On the 5th of April RECONSTRUCT had a show at Sexyland to showcase their new collaborative collection with The New Originals. The name of this new collection of RECONSTRUCT is called REMOTE CONTROL.