News
Editorial by THE NORTHSIDE ISSUE
This week we have a special release by our friends, the Flower Boys from Paris. Releasing the 'GOGO DIARY' and 'MIND/PEACE' Tee's. The Tee's are now exclusivly available in the POP UP shop in the Reguliersdwarsstraat.
For this release they shot an editorial with selected Amsterdam brands. With brands; SECLUDED, SMIB and THE NEW ORIGINALS. The full editorial is shot by THE NORTHSIDE ISSUE.
Shot by: THE NORTHSIDE ISSUE
Models: Gogo, Samo and Taylor
Thank you la famille, full love.
AW16 Amsterdam Temporary Store
Our Amsterdam pop-up store is open until the 23rd of October.
Location
Reguliersdwarsstraat 57a,
1017BK Amsterdam, The Netherlands
Pictures shot by Willem Beugelink
THE NEW ORIGINALS & Appelsap Festival
For this year's Appelsap Festival we worked together on a capsule.
Releasing a t-shirt and double colorway hoody. Three styles, including 'Freddy salut Appelsap' illustrations. Items will be available at the festival this weekend and on the Appelsap webshop.
The 16th year of the Festival will take place Saturday, August 13.
The campaign is shot by 'Kima Ice' and directed by Tirino Yspol.
Editorial by Thijs Rebel & Emile Almekinders
‘1-2-3-4-3-2’
Editorial by Thijs Rebel & Emile Almekinders
Our latest Editorial is shot and styled by duo Thijs Rebel en Emile Almekinders. The two have worked on multiple campaigns, and now for the first time an editorial shoot. They shot the recent dropped Secundi.
Thijs has been variating with different camera techniques and methods. This time the photographer used the first 3-D camera, the Nimslo 3D camera (1980). Read below about this editorial, story by Thijs.
For this editorial I used a Nimslo 3d camera from the 80’s that I imported from England. This was the first consumer level 3-D camera ever. The camera has a fixed focus and automatic exposure making it easy to take a picture but hard to vary on exposure options.
This camera uses four lenses instead of one. By using these lenses, four images from slightly different viewing angles were taken simultaneously. Every lens on the camera produces a half frame photo, this means that a original film roll of 36 photo’s will allow you to take 18 pictures.
After the development I scanned the pictures and lined them up in Photoshop in the right order. By using the line up form ‘1-2-3-4-3-2’, I created a looping image. The different angles and the looping creates the idea that there is depth in the image.
Photography and story by Thijs Rebel
Styling by Emile Almekinders
Modeling by Jip Beers and Mees Groot
SMIB Calling: THE NEW ORIGINALS
Photography: Kima Ice
Models: Leroy Pinas & Derrick Westercappel
Secundi Lookbook Video
Secundi is available now. We are pleased to state the re-opening of our website, the collection is now added to our webshop in all sizes.
For the collection lookbook we shot the short movie 'Secundi'. Watch the full video below.
Stay updated on the release of various retailers in Japan, France, Denmark, and South-Korea on the subscirbers list.
TNO - PRIMUM LOOKBOOK
PRIMUM
With pride we introduce Primum. Primum includes the apparel foundation of The New Originals. The entree. In the context of simple basics, there are several characteristics in our given essentials. The characteristics operate to have a recognizable function.
The New Originals strives continuously to develop and innovate. Our creations are developed for both woman/man to support their unique activities of every day life.
The ideas behind Primum are progressive designs combined with simple essentials.
The styles translate a different way of thinking and moving.
