THE NEW ORIGINALS (est. 2015) make performance clothing for creatives. We strive to make durable and long-lasting apparel that brings emphasis to one’s individuality. Our collections typically have a unisex focus.
We believe that —by thinking out of the box—anyone, regardless of their background can find and unleash their creative potential. Thinking out of the box is defined by us as thinking divergent and free of boundaries. We believe creativity is an enrichment.
As a brand, we are deeply rooted in Amsterdam’s cultural landscape. Grounded in its many components and disciplines such as art, music, fashion, nightlife and other areas of creative expression.
The 9 Dots logo represents a box, referring to a riddle-like puzzle. To solve the puzzle, all one requires to do is ‘Think out of the Box’.
In our designs as well as our aesthetic we embrace art and culture. We aim to build bridges between different contexts and backgrounds while offering a platform for creativity.