Shot by: @manfrompaf
L.A.X. will premiered his new video “Easy On Me” in store as part of this special occasion. Thanks for everyone showing up!
Photography by @emiliosylv
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Special thanks to the model @cherryblack01 and photography assistant @jeff_loxx and @stickystuffagency
]]>Get ready to be transported to a Ghanaian boarding school, where you will be taking on a journey to witness a gripping tale that challenges our very notions of morality.
Ebeneza Blanche tells us: 'I remember back in 2011 when I first shared my story of my boarding school experience in Ghana with a friend the excitement it got proclaiming that this would be a dope movie sparked a fire in my souls to bring this world to film.'
Find the film on Short of the Week. Click here to watch the movie.
]]>Photography by @bram_romkes and styling by @tttways.
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By @markybymarc
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in collaboration with Secluded including TNOs soundsystem by Kelly Fober @kellyfober
King's Day Yusu Blockparty Pt.1
by Emilio Naska @emiliosylv
King's Day Yusu Blockparty Pt.2
by Luigi Simiani @luigi_simiani
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We teamed up with Top Notch and Havana Club and organized the dopest Listening Session and Album Release Party with Stonebwoy on 26th of April for his album ‘5th Dimension’. Thank you all. Big love and respect 🤲🏿.
by Jaer Vogelland @jaer.iv
by Luigi Simiani @luigi_simiani
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The New Originals presents the Warm Memories campaign video, directed by Rutger van Leeuwen. The spring/summer 2023 collection is inspired by the different atmospheres of the household environment, such as the kitchen, garden, garage, living room and bedroom. A nostalgic tribute to traditions and family ties of the past
The campaign video shows the home of an Ethiopian family in which we feel warmth and see intimacy and intergenerational ties in a family environment. It is a tribute to the past and the family ties we cherish; the smell of a mother cooking, doing each other's hair, eating together and listening to music. The goal of the campaign video is to cherish memories and give them a place in our minds that is different from reality, so that we can experience these memories in a new way.
BTS photograhpy by Rowan Brugmans / @rwnbrgmns
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The New Originals and Dechase have joined forces to present a collaboration that offers the perfect balance between design and durability.
The shoes are handmade by local artisans in Ethiopia, using sustainable production methods to provide a stylish and responsible choice for the fashion-conscious consumer. The collaboration between the two brands benefits not only the fashion industry, but also the local communities where production takes place. By having production take place in Ethiopia, the brands create jobs and boost the local economy.
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The TNO x Gowtu Tee release took place on 17th of February in our own flagship store. This tee shows the TNO and Gowtu logo on the front. Bingin fu Waka, a no lon is printed on the back. Accompanied by Jack Daniels, laughter and chosen family and locals. A party in Surinamese style in which we also exhibited the campaign images. The TNO x Gowtu Tee is only available in the store and until the very limited supply lasts. Credits: @cold.captures.
For the campaign the Gowtu team traveled far inland to Suriname. Several entrepreneurs, creatives and local heroes were captured wearing the TNO x Gowtu Tee. Moments were captured you would not see in The Netherlands such as individuals selling fish on the streets and building boats. This way, we were able to create a good representation of Surinamese society and its culture. We were able to capture how communities interact in different environments.
Art director & photography - Meredith Joeroeja | @meredithjoeroeja
Creative process - Maru Asmellash | @maruwga
Creative process & production - Gianny Emanuel | @jefthage
Project manager & creative process - Tyra Koning | @tyra.koning
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